Sketchers has to Pay!
Did you believe it would work?
The government wants you to know that simply sporting a pair of Skechers' fitness shoes is not going to get you Kim Kardashian's curves or Brooke Burke's toned tush.
Skechers USA Inc. will pay $40 million to settle charges by the Federal Trade Commission that the footwear company made unfounded claims that its Shape-ups shoes would help people lose weight and strengthen their butt, leg and stomach muscles.
The settlement also involves the company's Resistance Runner, Toners, and Tone-ups shoes and claims of deceptive advertising for those shoes as well.
Consumers who bought the shoes would be eligible for refunds, though it's not clear how much money they'll get.
The FTC says that will depend on how many claims are received in the eight-month filing period. Buyers can go to the FTC website to file a claim.
Skechers billed its Shape-ups as a fitness tool designed to promote weight loss and tone muscles with the shoe's curved "rocker" or rolling bottom - saying it provides natural instability and causes the consumer to "use more energy with every step." Shape-ups cost about $100 and are sold at retailers nationwide.
- Did anyone really think that wearing a pair of shoes would really help you lose weight?
- What is the stupidiest weight loss device you’ve seen advertised and bought? What the heck is a shake a weight? Remember the Susanne Summers sit up device?